QR code tracking in Google Analytics and Meta
Send every QR code scan to Google Analytics 4 as its own event, and to Meta for retargeting audiences, straight from the scan, with no code on your page.
What marketers use it for
Print in your GA4 reports
Scans next to web traffic, in the reports your team already reads.
Retargeting audiences
Everyone who scanned the poster, ready for a follow up ad.
The drop off
Compare scans with page visits and see who never arrives.
Every scan as a qr_scan event
Connect your GA4 property once in Settings, Integrations, then switch it on per code. Each scan is sent from our servers as a qr_scan event with the code, the country, the device type and where the scan was sent, so it counts even when the page is slow or blocks analytics.
- Sent at scan time, no tag on your page
- Switch on per code
- Works for any destination, not only your own site
Scans that build audiences
Send each scan to Meta as a QRScan event for retargeting and conversion reporting. On Business, retargeting pixels fire your Meta Pixel and Google Ads tag on the scan itself, with a consent screen for visitors in the EU, the UK and Switzerland.
Learn more
How to add UTM parameters to a QR code and see scans in Google Analytics
UTM tags tell Google Analytics that a visit came from your flyer, not from search. Here is how to tag a QR code, name campaigns well and count every scan.
September 29, 2026
How to track QR code scans (and what the numbers mean)
Dynamic QR codes record every scan. Learn which numbers matter, how to read total and unique scans, and how to connect scans to your web analytics.
September 23, 2026
How to put a QR code on a flyer that people actually scan
Size, placement, a clear reason to scan and a page that loads fast on a phone. Here is how to design a flyer QR code that gets scanned, and how to measure it.
September 29, 2026Frequently asked questions
01Can I see QR code scans in Google Analytics?+
Yes. With the integration on, every scan arrives in your GA4 property as a qr_scan event, whether or not the visitor's page loads your analytics.
02Do I need to add code to my website?+
No. The event is sent from KuikCode's servers at scan time, so it works for any destination, including pages you do not control.
03Can QR code scans be used for retargeting ads?+
Yes. Scans can be sent to Meta as QRScan events, and on Business, retargeting pixels add scanners to your Meta and Google Ads audiences, with consent where the law requires it.
04Which plans include this?+
Sending scans to Google Analytics and Meta is included from the PRO plan. Retargeting pixels are part of the Business plan.
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